Curious about the impact of the widget.

A look at citations suggests the contest widget was a success relative to the Teaser (July) and Trailer (November) appearing in theaters. Not sure, however, whether the jump in citations is attributable to the "contest" or whether the "footage" contained in the widget should get the credit. I'm leaning toward the latter since I thought the widget footage was a better show than the Trailer.

Edit: Wait. My above analysis fails to take into account the simultaneous (w/widget release) up tic in interviews.