Cloverfield "Marketing" Meets "Viral"

While citations remain robust, they are declining.

Conversely, searches have reached new heights.

Just guessing, but the difference might be attributable to the increase in traditional marketing (TV, radio, billboard, etc.) creating more passive interest. Still, with just over 20 days to the release, the drop in citations isn't something that should be acceptable. Perhaps the ARE will shift into high gear come January. Perhaps the writers strike has severely handicapped what could have been (a real shame, since opportunities like this are rare). Or my sneakiest suspicion, the game is stalled because the players haven't assembled all the pieces they've been given, and the producers are content to wait until time pressures force their hand.