Happy Trend

Unfiction and Cloverfield Clues are parsing the new Happy Talk.

In other stuff I've been slow to get to, confirmation of what we already knew: That Beowulf's marketing/buzz benefited from its association with Cloverfield/1-18-08.



In particular, note the sharp upward turns of both trends on Oct 30/31 and their parallel peaks on Nov 1. Now add Beowulf's pre Oct 30 angle of ascent to Cloverfield/1-18-08's post Oct 30 angle of ascent and I'm guessing that combined angle is scary close to Beowulf's post Oct 30 angle of ascent. Looking past the peaks, I'd suggest that the Beowulf marketing folks failed to take full advantage (or perhaps appreciate) the power of the Cloverfield/1-18-08 rumor mill by letting their trend dip before launching their own home stretch marketing blitz.

Fun stuff.

Projecting into the future that angle generated by mere speculation, rumor and an uncorroborated eyewitness report of a trailer for a movie that's some 70 days out, and how it compares with Beowulf's multi-million dollar campaign and premier only days away--and I can't help but wonder if Abrams and Co. recognize just how valuable their secret has become.