Cloverfield / 1-18-08 Weekly Notes For Thursday, August 09, 2007

The Trailer: I seem to be stuck on the idea of Product Placement: Case in point, Slusho. Unfortunately, the technology available to *me* has proven inadequate to the task of making out the names of other products in the trailer. In particular, the following scene(1) strikes me as, umm, off-center/on-subject.



1-18-08.com: No new pictures means: 1. everything we need to connect the dots is already contained in the images already posted; 2. the idea that the images contain clues is way better than the original idea behind the site, so this is the downtime while Abrams and Co. scramble to start putting clues in future images; 3. random is as random does; or 4. nothing.

Speaking of 1-18-08.com, here's a timewaster for those of you still looking for clues. Save the .swf files(2) to your computer, open them using a word processing program and plug the gibberish you get into a translator. Tell me that wouldn't be a great place to hide clues. Unfortunately, in this regard, my Kung-Fu is not strong (and the activity tends to crash my programs).

Character MySpace Pages: Maybe it's because I loath the idea of getting into MySpace, but I don't see much promise in these sites. I suppose if you want to learn to relate to the characters, they're good for that, but as far as clues to the nature of the beast are concerned, how are these people supposed to know anything? Recall, on January 1, 2008, they are as surprised/mystified/clueless as the rest of us. I don't buy into the incredible coincidence if true theories that the beast has something to do with Slusho AND going to work for Slusho just happens to be why Rob going to Japan and it all goes down on the night of the going away to Japan to work for Slusho (source of the monster) party...

Besides, is it too much to ask that at least one friend be a nerd and have a blog? How about Mr. Anti-Social there(1), standing behind the foosball table. Why doesn't he have a blog?



Posters: Still waiting on (and regularly searching for) digital versions of Untitled, Monstrous, Terrifying, Barbarous?, Ferocious?, Furious, Colossus??, ... Title of the movie.

Added two WordPress blogs to the Blogroll: semidi and nonsense. Tried plugging their category feeds into the combined 1-18-08 Blogs feed, but both feeds showed old posts. Fortunately, both sites still show up on the Technorati and Blogsearch "search" feeds, and I also added a WordPress.com category feed for "1-18-08" (which does captures semidi's posts as well as those of the WordPress community) near the end of the right column.

Dropped from the Blogroll:

-Stopped posting: http://exittomysteryst.blogspot.com/(3)
-Stopped posting: http://wellmissyourob.wordpress.com/(3)
-Only made 4 posts and appears to be done: http://cloverfieldrc.blogspot.com/(3)
-Succumbed to sensationalism for traffic's sake: http://1-18-08news.com/(4)

Finally, An Open Note to JJ Abrams and Co.

Dear JJ:

Just thought you might like to know that your viral marketing campaign is taking a turn for the worse. The internet is stumped. In the vacuum, the more thoughtful marketers are losing ground to the less disciplined and ethically challenged. Not the end of the world of course. It is just the internets (sic). Nevertheless, a science as young as viral marketing could probably use an axiom or two. May I suggest: Feeding the beasts keeps them hungry for more. Starving the beasts culls the herd but for those that prefer the taste of their own shit.


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(1)Screenshots lifted from Cloverfield Clues.

(2)1, 2, 3, 4, 5, 1B, 2B*, 3B, 4B, 5B*.

(3)Still plugged into the combined 1-18-08 Blogs feed, so if they pick up again their posts will pop up and I'll put them back on the roll.

(4)Removed from the 1-18-08 Blogs feed as well. I won't go into the details other than to say I gave the guy more chances than he deserved before axing him. There's certainly a substantial audience for his style, and they'll find him I don't doubt, but I feel a certain (even if misplaced) responsibility to maintain some standards for the sake of the occasional reader, and I don't want to be in the business of promoting bullshit artists.

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